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You are here: Home / Editorials / How I’ve Destroyed My YouTube channel…

How I’ve Destroyed My YouTube channel…

February 4, 2023 by Jennifer Moore Leave a Comment

Yes, this is for real. TLDR: Unknowingly, I have been slowly destroying this YouTube channel and need to make drastic changes to save it.

While we did recently cross the 100,000 subscriber milestone, viewership has been struggling for some time and I couldn’t figure out why.

SUBSCRIBE TO SEWING REPORT ON YOUTUBE TO GET THE LATEST VIDEOS + LIVE STREAMS! https://goo.gl/WxA2s4

I enlisted the help of a longtime YouTube employee who worked in Content Strategy, and he immediately pinpointed a few major issues:
1) Live stream format is driving away viewers
2) Content / format is all over the place, lacking cohesiveness and consistency
3) Too much time spent on other platforms (ie: website, Patreon, Instagram, TikTok, Facebook) with little return on investment

I absolutely love my life as a full-time content creator, but realize that the Sewing Report needs to grow at a much faster pace than it currently is in order for this to be sustainable. I’m fully committed to doing whatever it takes to continue my journey on YouTube.

Forgot to mention this in the video, but I have shut down my Patreon page as I have to be more laser focused primarily on YouTube. I greatly appreciate the small but mighty support over there! My presence on other social media platforms will likely be scaled down for the meantime.

You are going to see a dramatic shift in videos uploaded here. They WILL be better and hopefully more of them will appeal to you so I can earn your viewership.

Moving forward, *all* live streams will be on a new channel Sewing Report LIVE 🧵 this will be a more casual, chatty format to sew + create in real time, chat, have fun, get industry reports + interviews!

https://www.youtube.com/@sewingreportlive

THANK YOU for watching and supporting over the years! I would love for you to share what type of videos you enjoy the most here, and looking forward to having a fantastic 2023!

Sewing Report Etsy Shop – Ready to sew beginner kits + curated supplies featured in this video
https://tidd.ly/3gjckfC (affiliate)

Jewel Tones Fat Quarter Bundle (8 solids)  Cloud9 Fabrics Cirrus Solids | Organic Cotton Fabric for Quilting + Sewing

Jewel Tones Fat Quarter Bundle (8 solids) Cloud9 Fabrics Cirrus Solids | Organic Cotton Fabric for Quilting + Sewing

Available

$29 USD

Lightweight Mesh Fabric (White) ByAnnie for Bag Making & Sewing Projects

Lightweight Mesh Fabric (White) ByAnnie for Bag Making & Sewing Projects

Available

$7 USD

Wild Expedition Flat Fat Stack Bundle (14 Prints) by Teresa Chan for Paintbrush Studio Fabrics

Wild Expedition Flat Fat Stack Bundle (14 Prints) by Teresa Chan for Paintbrush Studio Fabrics

Available

$46 USD

Floral & Butterfly Precuts - 1 Yard Fabric Bundle (2 Prints) Cloud9 Organic Cotton Fabric

Floral & Butterfly Precuts - 1 Yard Fabric Bundle (2 Prints) Cloud9 Organic Cotton Fabric

Available

$23 USD

Red Hot Half Yard Bundle (3 Prints) - *Curated by Jen* FIGO Fabrics | Quilting Cotton

Red Hot Half Yard Bundle (3 Prints) - *Curated by Jen* FIGO Fabrics | Quilting Cotton

Available

$16.5 USD

Peppermint Half Yard Bundle (5 Christmas Prints) - FIGO Fabrics Holiday collection | Quilting Cotton

Peppermint Half Yard Bundle (5 Christmas Prints) - FIGO Fabrics Holiday collection | Quilting Cotton

Available

$29 USD

Deco Dance Liberty of London by Riley Blake - 1 Yard Precut Fabric Bundle (2 Prints) Quilting Cotton

Deco Dance Liberty of London by Riley Blake - 1 Yard Precut Fabric Bundle (2 Prints) Quilting Cotton

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$26.5 USD

Kona Sheen Pastels Fat Quarter Bundle by Robert Kaufman (17 piece) | Quilting Cotton

Kona Sheen Pastels Fat Quarter Bundle by Robert Kaufman (17 piece) | Quilting Cotton

Available

$60 USD

Spring Shimmer by Jennifer Sampou - 1/2 Yard Fabric Bundle (3 Prints)

Spring Shimmer by Jennifer Sampou - 1/2 Yard Fabric Bundle (3 Prints)

Available

$20 USD

Fat Quarter Bundle (6 Prints)  FIGO Fabrics Peppermint Christmas Holiday collection

Fat Quarter Bundle (6 Prints) FIGO Fabrics Peppermint Christmas Holiday collection

Available

$19 USD

Glimmer Solids Fat Quarter Bundle (7 pieces)  Cloud9 Fabrics | Metallic Cotton Fabric for Quilting + Sewing

Glimmer Solids Fat Quarter Bundle (7 pieces) Cloud9 Fabrics | Metallic Cotton Fabric for Quilting + Sewing

Available

$29 USD

MY SEWING MACHINES:

Brother CS7000i Computerized 70 Stitch Sewing Machine 
https://amzn.to/2Uufnoc

Brother PE800 / PE900 Embroidery Machine
https://amzn.to/33gZlij

Brother 1034D Serger 
http://amzn.to/1FNpsxo

Janome Memory Craft 7700 Sewing Machine

Juki DDL 8700 Industrial Straight Stitch Machine w/Servo Motor
https://amzn.to/3rruyi4

TikTok: https://vm.tiktok.com/HmrGKm/
@sewingroom

DISCLAIMER: This video and description contains affiliate links for several different programs. As an Amazon Associate I earn from qualifying purchases.

FABRIC WHOLESALE DIRECT REFERRAL CODE: https://goo.gl/PdcuNr

Shop Sulky Thread & Embroidery products:
https://shareasale.com/r.cfm?b=820197&u=1104060&m=63058&urllink=&afftrack=

Expressions Vinyl – cheap HTV, adhesive, craft vinyl
https://shareasale.com/r.cfm?b=471254&u=1104060&m=46676&urllink=&afftrack=0

Purchase scrapbooking supplies from the Scrapbook.com superstore!
https://shareasale.com/r.cfm?b=33184&u=1104060&m=7429&urllink=&afftrack=

Talk to me: @sewingreport
Snapchat: sewingreport
Facebook: https://www.facebook.com/sewingreport
Instagram: http://instagram.com/sewingreport
Pinterest: https://www.pinterest.com/SewingReport/

ABOUT SEWING REPORT:
Helping you discover your love of sewing at sewingreport.com through videos, articles, and tutorials. I’m Jennifer Moore – obsessed with sewing, and want you to be if you’re not already. Come on in!

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Filed Under: Editorials, Original Reporting, Sewing Chat, Uncategorized Tagged With: 100k subscribers, content creator, crafts, creator economy, diy, full time youtuber, handmade style, learn to sew, sewing, sewing for beginners, sewing projects, sewing report, social media, video production, youtube as a job, youtube channel, youtube creators, youtube life

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